Marketing & Creative Services
Data & Analytics
What does it mean?
We help you improve your marketing data analyzing capabilities. We identify and analyze data, establish KPIs, create dashboard views and deliver reports with clear recommendations – enabling you to convert relevant insights into actions that improve customer experiences and increase ROI
New marketing technologies are creating vast amounts of data across the entire buyer journey. This data holds valuable information about customer needs and behavior, how your customers are experiencing your brand, and how your marketing programs are performing.
However, the data is often scattered across silos and often only provides snapshots of past performance from single channels. To find insights that can influence business decisions, the data sources must be connected and the data collected across touch points covering the entire customer journey.
We help you assess your current marketing data capabilities based on your business objectives. We identify and analyze relevant data, establish KPIs, create consolidated dashboard views and deliver marketing reports with clear recommendations. This lets you convert insights into actions and improve customer experiences, while demonstrating how your marketing activities are linked to business results and increased ROI.
Marketing Data Audit and Assessment
We assess your marketing data maturity level and benchmark it against your marketing objectives, devise a roadmap detailing the opportunities and challenges you need to handle and identify quick wins that will accelerate your performance and motivate your marketing teams
Data Generation and Implementation
We design data collection strategies and implement best-in-class tools and data collection tactics covering the entire omnichannel so you can generate, capture and validate data to derive business insights that help you deliver better customer experiences
Reporting and Insight Generation (Tracking)
We design, build and implement dashboards so you can easily track your marketing performance, and generate marketing reports that empower you to make informed business decisions