Marketing & Creative Services
Marketing Consulting Services
What does it mean?
We identify strategic challenges and develop the branding, customer journey, and content strategies you need to succeed – through a detailed roadmap and metrics that measure your progress.
Today’s customer journey almost always starts online. To build a strong brand, you need to be relevant to your audience the moment they need you. New marketing technologies and communication channels are creating vast amounts of valuable data, and businesses have never had as many opportunities to understand, reach and attract consumers.
But as competition increases and loyalty decreases, speed and ability to execute become essential for long-term success. Exploiting the new opportunities requires new operating models and automated processes and a well-orchestrated platform set-up that enables you to harness your customer data.
We help you identify your key strategic challenges and craft the customer journey, branding and content strategies needed to overcome your challenges. We help you develop prioritized roadmaps detailing the activities required to go from strategy to execution and establish the right metrics so you can track and measure progress, drive renewed business growth and claim your market position.
Defining a strong brand positioning is especially important in the digital age, with an increased number of platforms and intensified competition. The brand positioning is an important tool to manage your brand and get most return on your marketing investments. We help you identify and develop strong brand positions and profile core audiences, so you cut through the noise with consistency and stand out from competition.
Customer Journey Strategy
The digital age has transformed the buying behaviour in many categories. Todays consumers and professional buyers are starting their journey on digital platforms to get inspired and informed before they decide. We help with strong insights and a solid foundation for how and where to build and drive the brand to impact the buying behaviour of your target audience.
The digital transformation have made marketing planning even more important. Marketings ability to build brand and support sales processes is bigger than ever before. We help you bridge the gap between strategy and execution by developing marketing plans with clearly outlined activities that enables you to meet or exceed your defined business objectives.
To reach the attention of your target audience you need to be valuable and relevant in all touch-points, but also be authentic and trustworthy, aligned with your brand positioning. We help you develop content strategies that are aligned with your brand and marketing goals – and deliver efficient content programs through production and operating models that are made to deliver at scale.
Relation strategy (one2one)
The purpose for the relations strategy service is to ensure brands stay relevant and effective in their go-to-market. For brands to stay relevant to their target audiences, their communication must be personalized and tailored towards dialogue and action. For brands to stay effective they need to to optimize how various communication reaches the target audiences most efficiently across the omni-channel.