Case study
Dankort, Denmark’s national debit card

Bringing in-store payments into the mobile era

Background and challenge

  • Dankort
  • Banking, Payments

Process and approach

Conceptualizing and positioning the app

Introducing the new Dankort app to the Danes

Continuous product development and education


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Lars Bjørn Falkenberg, Industry Lead for Asset Financing, Pension, Banking