Case

Sundhed.dk

Giving citizens access to their personal health data, easily

Sundhed.dk is the official portal for the public Danish Healthcare Services and enables citizens and healthcare professionals to find information and communicate. The portal facilitates patient-centered digital services that provide access to and information about Danish healthcare services.

Sundhed.dk wanted an app to support their vision to continuously make health information and -data easy to access and understand. The ambition was to become the main entry point for all danish citizens, providing easy and transparent access to their personal health data. Thus, providing an overall better health service, making the users feel well-informed and empowered in regards to their contact with the health services and their health in general. In this way, they also wanted to attract more people to use their service.

Sundhed.dk asked Charlie Tango for strategic and UX competencies to help them create the new user-friendly app. The task involved framing a clear vision behind the app to ensure that goals were achieved as well as creating the concept including the overall structure, navigation and interaction design of the app.

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Process and approach

The project's process was characterized as insight-driven and co-creative with ongoing validation of the solution and conducted in close co-operation with healthcare units, the users, and the project team from Sundhed.dk.

Research & Conceptualization

Based on comprehensive research, insights gathering, and identification of needs, we created the app vision and concept. Together with Sundhed.dk, we managed to conduct and initiate an ambitious concept- and project plan with a launch of version 1 scheduled only 3 months ahead.

Design & Development

Through continuous user involvement and user testing, we created and launched first version of an innovative, transparent and user-engaging app. Danske Regioner is today continuously working on improving and expanding the app.

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The result

The ambition throughout the entire project was to put the user and the specific user situation - often characterized as difficult and emotional - at the center. Therefore, with a customer-centric approach to the project, we conducted several user interviews and workshops, which were analyzed with the aim of improving and optimizing the design and user-flow of the website. In order to meet an ambitious deadline, we needed to have implementation, content creation and user-testing running in close parallel, which required ongoing alignment and prioritization.

Contact our in-house expert

Jesper works at the intersection between customer insights, data, marketing and creativity. With 13 years of experience within media, creative and digital agencies, he now advises our clients on strategy, online channels and product development. Jesper is a strategist and a people person who excels at seeing the big picture, is curious and believes that results are created by team effort.

Jesper Juhl Brogaard

Jesper Juhl Brogaard

Consulting Director

+45 23 80 60 93jjb@charlietango.dk

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