Feriepartner
Business-critical platform for Denmark’s leading holiday home rental agency
Feriepartner is a nationwide holiday home rental agency with strong local branches. We have developed a new digital platform that serves as the very foundation of the business, both in attracting and converting guests and in supporting collaboration with homeowners. The solution combines design, user experience, and technology at a level that gives Feriepartner a strong position in a market with increasing demands for simplicity, security, and quality.
Time for reflection, nature & presence
The project stems from a need to modernise Feriepartner’s entire digital foundation. At the same time, it reflects a broader social trend where many people seek togetherness, disconnection, and presence as a contrast to a daily life marked by speed, technology, and performance demands. Holidays in Denmark – closer to nature and in more intimate surroundings – are a natural response to this development. The new platform is therefore designed to inspire and build trust, while also connecting Feriepartner with the values that increasingly shape people’s choice of holiday.
Conversion & Optimised Flows
The platform is designed to make the journey from inspiration to booking simple and straightforward. Search functionality, overview, and the booking process are optimised so users can quickly find relevant options and complete a reservation without unnecessary barriers. Pricing and availability are clearly displayed, building trust and making decisions easier. Through systematic tracking and data analysis, Feriepartner can prioritise improvements and continuously optimise conversion rates – with a clear focus on business impact.
Business Built on Strong Partnerships
The platform is a central tool for homeowners. The dedicated partner section provides an overview of occupancy, calendar, pricing, and settlements – with a visual and functional design tailored to a professional user group. The focus is on efficient operations and decision support, enabling homeowners to optimise their rentals and strengthen their collaboration with Feriepartner. In this way, the solution supports the entire value chain and creates value for both guests and partners.
Prepared for an Unpredictable Future
The platform is built to evolve over time. With ongoing performance measurements and the use of data, Feriepartner can identify opportunities and invest in initiatives that deliver the greatest business impact. The technology is based on Umbraco CMS and a modern component architecture, and the solution fully complies with WCAG 2.1 accessibility standards. As a result, Feriepartner now has a robust digital foundation that can be scaled, adapted, and strengthened in line with new needs – and that is anchored in the values and trends shaping the holiday behavior of the future.
